Beefeater 0.0
Get More With 0.0

We wanted to show that with Beefeater 0.0, you get more from life when you drink a little less. So we had no other option than to build nine physical sets and slide 90s party boy Jay Kay of Jamiroquai through all of them – finally revealing what he was reaching for 30 years ago in the original Virtual Insanity music video. Within the first week, the advert received 38.5million views without a single penny of media spend.