TikTok
It Starts On TikTok

In this European brand campaign for TikTok, we wanted to prove that the platform was more than just silly dance videos, during a time when people were feeling a little apprehensive about it. The result was a series of films that dramatised all that TikTok inspires, set to real audio from UGC. Films were directed by Billy Boyd Cape and OOH shot by Sophie Green.